blog, social media

My Final Thoughts on #J360

As anyone who follows me on social media knows by now, I took a course this semester called J360, otherwise known as Online Public Relations. The course is essentially designed to be an overview of social media and its many uses in the PR world. I thought it would be easy. Having used social media… Continue reading My Final Thoughts on #J360

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A Personal Update

Next week, I will be transitioning out of my role as the lead scholar of Social Justice Education at IUPUI and saying goodbye to the scholarship program in order to fulfill my new full time role at Hirons. Needless to say, I cried quite a bit at my last SJED Christmas Party this morning. I… Continue reading A Personal Update

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Three Useful Gifts for 20-somethings

When family members hit me up for Christmas gift ideas, I usually have a hard time coming up with ideas. I’m sure they have an even harder time finding gifts! To help out my fellow 20-somethings, I’ve put together a short list of useful items that I have either received as presents or purchased myself.… Continue reading Three Useful Gifts for 20-somethings

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Web Video Tools & Tips for Hopeful Creators

I’m going to be honest here, I don’t know much about making videos. (Especially not about making videos that are good enough quality to put on the internet for the world to see.) For your benefit and mine, here are a few tools to help a novice like myself make decent web videos: Begin by… Continue reading Web Video Tools & Tips for Hopeful Creators

blog, pr writing

Cause-Related Marketing: More than a Sales Tactic

The following entry is a summary of a recent research paper written for my Advertising Research course at IUPUI. To view the full paper, including all 20+ sources, click here. Defining Cause-Related Marketing Cause-related marketing (CRM) is a strategy where a for-profit company partners with a non-profit organization and agrees to share a portion of… Continue reading Cause-Related Marketing: More than a Sales Tactic

blog, pr writing

Couch Culture: Perks of Flexible Work Spaces

One of the first things that I was introduced to at Hirons, besides the great people and adorable dogs, was the concept of flexible work spaces. The office has several different seating areas where employees can use their computers away from their desks. This ‘couch culture’ was a bit of a shock to me, having… Continue reading Couch Culture: Perks of Flexible Work Spaces

pr writing

Mobile Means Business

An Overview of Mobile-First Optimization Search engine optimization (SEO) is the practice of setting up one’s website so that it appears as close to the top of search engine results as possible. SEO has been around since 1997 and as we all know, a lot has changed technologically since the late 90s. This includes the… Continue reading Mobile Means Business

pr writing, social media

Facebook is Still a Great Communication Tool

"What social media platform do you like best for business?" My answer to this question has gone back and forth many times in the years since I was first asked it. Every platform brings its own unique set of pros and cons to the table, and one platform does not fit all clients. Twitter allows… Continue reading Facebook is Still a Great Communication Tool

pr writing

Public Relations in the Digital Era

When public relations was first introduced to the world in the early 1900s, it looked quite differently than it does now. There were no established ethics or guidelines for the industry. The first PR campaign convinced young women that smoking cigarettes was an act of rebellion  associated with women’s equality. (No, really.) However, the goal… Continue reading Public Relations in the Digital Era