This past semester, as a requirement for a public relations course at IUPUI, myself and three other IUPUI students created a public relations plan for the Indianapolis Museum of Contemporary Art (iMOCA, http://www.indymoca.org). The creation of this plan involved analysis of the organization, its key stakeholders, and the public relations situation at hand – a lack of awareness of the organization and its exhibitions around the city of Indianapolis.
In addition to those analyses, research was conducted in the form of a survey and tactics, goals, and objectives were established in order to help the organization increase its event attendance and Indianapolis residents’ overall awareness of the organization. Linked at the bottom of this entry are the slides as they were presented to the iMOCA staff representative we collaborated with on this project.
This assignment was created over the span of three months, according to both what iMOCA required as an outside entity and to what the professor of the course, Fred Bagg, had asked of us. The work was divided equally among all members of our team, which consisted of myself, Lindsey Stafford, Morgan Holian, and Leslie Salazar.
I greatly appreciated this experience, as a young professional who is interested in the nonprofit sector of public relations and communications. I am excited to continue building my PR skillset over the course of my career and see where that budding interest takes me.