blog, Past Assignments

The Power of Music – in advertising

Inspired by the fact that music is now prevalent in over 90 percent of advertisements, I recently finished a research paper discussing the impacts of music in commercials and the best practices for doing so.

Click the link below to peruse the resulting 10-page document:

Understanding the Impact of Music in Commercial Advertising

This paper contains both my own personal inferences, as well as a large number of sources which are all cited in-text and in the bibliography on the last several pages of the document. 

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