As part of my internship at Hirons, I was asked to help put together a social media calendar for the City of Greenwood’s upcoming event series, “Community Conversations: The Future of Greenwood Parks.” These two events were proposed to create a public forum for Greenwood residents to voice their opinions on how three different Greenwood Parks and Recreation projects should come to fruition. Below are my ideas for a Facebook event page, as well as several promotional posts:
Event Page Description
The City of Greenwood wants to hear from you! Join us for a conversation about Greenwood parks. While the city continues to develop green spaces, we want to be sure each space fits the needs and wants of Greenwood residents. We’ll be talking about three different locations:
- 1265 N. Madison Ave.
- Worthsville Road Trail & Grassy Creek Park
- New Freedom park land addition
For each location, attendees will be able to choose whether they’d prefer it be used as an open space for gathering, natural green space or program-specific space, such as a playground or dog park. We will also give an update on other parks projects that have taken shape in the last year.
Bring the kids along, too! Children will receive free entry to Kid City at the Community Center during the Community Conversation session on October 6.
As you can see, I created a custom event header using an image of a meadow that had been previously posted by an official Greenwood account on Facebook. For each post where the link to the event page is included, this event header would automatically become an image preview and provide a visual for the post.
I wrote both the event page description and the posts with an intentionally friendly tone as opposed to formal. It is important that the community feel like this truly is a conversation and that their government believes in the citizens’ voices. Also, I wanted to emphasize that these park projects would benefit families in Greenwood, so I kept the tone and imagery fairly playful and kind.
I attended the first of two community conversation sessions with the account coordinator who put these events together. She and I worked with Greenwood Parks and Recreation staff to set up the event, which was a free-flowing open house style. The first session was held in the late afternoon on a week day, so we were a little unsure of how many people would come.
We ended up having just over a dozen attendees, who provided 30 new ideas for the Parks department!
Many community members also stopped to chat with the Parks staff and ask questions about current projects. Not all government employees are willing to stand in front of their community and have face-to-face conversations about what’s happening in their city.
The second session of the Community Conversations event series took place last weekend and it was a big success, too! My next task for this project will be collecting and documenting all the responses we received at the events. I also designed a survey for those who could not attend in person and we received over 325 responses, which is very exciting.
Please note that none of the above images or event concepts belong to me – this work was completed during my time at Hirons and all items belong to Hirons and/or their client.