pr writing, social media

Social Media – City of Greenwood

As part of my internship at Hirons, I was asked to help put together a social media calendar for the City of Greenwood’s upcoming event series, “Community Conversations: The Future of Greenwood Parks.” These two events were proposed to create a public forum for Greenwood residents to voice their opinions on how three different Greenwood Parks and Recreation projects should come to fruition. Below are my ideas for a Facebook event page, as well as several promotional posts:

Event Page Description

The City of Greenwood wants to hear from you! Join us for a conversation about Greenwood parks. While the city continues to develop green spaces, we want to be sure each space fits the needs and wants of Greenwood residents. We’ll be talking about three different locations:

  • 1265 N. Madison Ave.
  • Worthsville Road Trail & Grassy Creek Park
  • New Freedom park land addition

For each location, attendees will be able to choose whether they’d prefer it be used as an open space for gathering, natural green space or program-specific space, such as a playground or dog park. We will also give an update on other parks projects that have taken shape in the last year.

Bring the kids along, too! Children will receive free entry to Kid City at the Community Center during the Community Conversation session on October 6.

Sample Posts

Community Conversations_The Future of Greenwood Parks
We want to hear from you! With several new @Greenwood Parks and Recreation projects on the table, we are inviting residents to Community Conversations: The Future of Greenwood Parks. See the event page for full details and session times: [link]
Greenwood (3 of 407)
Which type of green space would your family use the most? Program-specific space, such as a playground or dog park, open gathering space for picnic and events, or natural green space. Let us know at @Community Conversations: The Future of Greenwood Parks!
Community Conversations_The Future of Greenwood Parks
Don’t forget to mark your calendar for @Community Conversations: The Future of Greenwood Parks. We will be hosting these open forums on Oct. 3 and Oct. 6 so residents can provide input on the future of three parks locations.  [link]
042117 GGG Nachi Enviro Outreach Nature Park 120
In case you missed it, we are hosting two open forums next week! Choose from two sessions, on on 10/3 and one on 10/6, for @Community Conversations: The Future of Greenwood Parks. Attendees will have the opportunity to learn about recent @Greenwood Parks and Recreation projects and provide input on the future of three more green spaces. View the event page for full details!
Community Conversations_The Future of Greenwood Parks
Community Conversations: The Future of Greenwood Parks is tomorrow! Join @Greenwood Parks and Recreation from 4-6 p.m. at City Center to share whether you think our city needs more programming, gathering or natural spaces. [link]
KDP_3975.jpg
Our second @Community Conversations: The Future of Greenwood Parks session is tomorrow! Join us at the Community Center from 10 a.m. to noon to discuss three upcoming @Greenwood Parks and Recreation projects. Bring the kids, too! Children will receive free admission to Kid City during the session.

As you can see, I created a custom event header using an image of a meadow that had been previously posted by an official Greenwood account on Facebook. For each post where the link to the event page is included, this event header would automatically become an image preview and provide a visual for the post.

I wrote both the event page description and the posts with an intentionally friendly tone as opposed to formal. It is important that the community feel like this truly is a conversation and that their government believes in the citizens’ voices. Also, I wanted to emphasize that these park projects would benefit families in Greenwood, so I kept the tone and imagery fairly playful and kind.

Success!

I attended the first of two community conversation sessions with the account coordinator who put these events together. She and I worked with Greenwood Parks and Recreation staff to set up the event, which was a free-flowing open house style. The first session was held in the late afternoon on a week day, so we were a little unsure of how many people would come.

We ended up having just over a dozen attendees, who provided 30 new ideas for the Parks department!

greenwood ideas.jpg

Many community members also stopped to chat with the Parks staff and ask questions about current projects. Not all government employees are willing to stand in front of their community and have face-to-face conversations about what’s happening in their city.

The second session of the Community Conversations event series took place last weekend and it was a big success, too! My next task for this project will be collecting and documenting all the responses we received at the events. I also designed a survey for those who could not attend in person and we received over 325 responses, which is very exciting.

Please note that none of the above images or event concepts belong to me – this work was completed during my time at Hirons and all items belong to Hirons and/or their client. 

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