Media Relations, pr writing

Mock Press Release


The following is a press release written as an assignment for Careers in Public Relations at IUPUI and is in no way affiliated with Hirons.

INDIANAPOLIS, JAN. 23, 2019 – Public relations, marketing and digital agency Hirons has added a new member to their business development team. Spearheaded by Chief Operating Officer Deana Haworth, the Business Development department is responsible for procuring new clients and projects for the agency. Aiding that mission, Marissa Smith has taken on the role of Business Development Coordinator.

In addition to handling the day-to-day business development activities, Marissa has had the opportunity to work on a number of special projects at Hirons so far, including their proprietary Rural Reach program. “I am from a rural area in east-central Indiana and I have firsthand experience with the unique challenges that come with communicating and engaging rural audiences. I am very excited to see this program continue to expand and to help it do so in 2019.”

Marissa, a senior at Indiana University-Purdue University Indianapolis, has experience in public relations and communications for a number of local organizations. Prior to this role, she served Hirons as a Communications Management Intern and held previous positions at four local nonprofits. Outside of work, Marissa has held executive board roles for her university’s chapter of Public Relations Student Society of America (PRSSA) for a year and led marketing efforts for IUPUI’s Social Justice Scholars program.

To read more about Marissa and her experiences, visit the agency’s website.


About Hirons: Hirons has been effectively delivering their clients’ messages for 40 years. They provide research-based, innovative and bold communications solutions that support clients’ business goals. Their tagline, “Be Bold,” captures the essence of the agency and serves as a constant reminder to relentlessly challenge their capabilities, assumptions and tactics. Hirons is an agency of doers, dedicated to the craft of refining what it means to be bold.

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