Throughout each of the roles I’ve had in my career so far, I’ve always enjoyed coordinating social media content. I am one of the team members currently on Hirons’ social media team. Each of us is responsible for scheduling content on a different one of the social platforms, whether it be Instagram, Facebook, Twitter, LinkedIn or our blog.
As I am in ‘business development’ it’s only fitting that I be in charge of our LinkedIn profile, which currently has 1,669 followers.
Whenever possible, the social media team schedules social content ahead of time using a very handy tool called Meltwater Engage. In the past, I have utilized the free dashboard from Hootsuite for several different organizations, but Meltwater is next level. It allows us to optimize our post times and analyze the metrics of any post.
Below are a few examples of my contribution Hirons’ social media: