Although I have been involved with Hirons’ internal promotions team for several months, I had little involvement with our company’s blog until this summer. Managing content for organizational blogs was a major responsibility within previous internships I’ve held, so I was more than happy to take over whenever we shuffled around some promotional duties this year.
The main difference between curating content for the Hirons blog versus my previous experiences in this realm is that I do not have to write all the content myself. Instead, I establish a month-by-month calendar and assign each month to a different member of the Hirons team. I then work with my coworkers one-on-one to determine topics that they might like to write about and decide whether they prefer to draft the entry themselves or simply give me some bullet points to word smith.
My favorite part of managing the blog is intentionally creating a variety in what we upload and ensuring that our blog strategy aligns with our social media strategy. The majority of the blogs that I oversee the development of fall into the following categories: