After many months of hard work from Hirons’ business development and public affairs teams, Hirons was named one of the State of Indiana’s preferred vendors for marketing and media buying. This contract was awarded to the company as part of a Quantity Purchase Agreement, and I am proud to have played a role in writing the proposals and creating the presentations that led to Hirons’ engagement in this statewide partnership.
Following this news, our team went to work on developing marketing materials that would let state government agencies know what Hirons was all about. This culminated in the creation of new business cards, a rack card, a banner stand and a landing page for Hirons’ website, hirons.com/nextlevel.
Landing Page Development
I worked with our public affairs Account Director and our Chief Operating Officer to write the landing page copy, and then gave the digital team guidance on how I wanted our language to be laid out. The general layout was custom-coded by our external web development partners, whom I worked with to work out any kinks leading up to the launch of the site. Finally, I configured a custom contact form at the bottom of the page and set up our integrated live chat system to trigger a message when someone lands on the page. Both of these communications tools are designed to connect website visitors with Kurt Ashburn, the Account Director for all public affairs and state government work at Hirons.
Collateral Material Development
In addition to having the easily accessible landing page, I helped create print materials for our team to take to the Indiana Department of Administration’s Vendor Fair.
Using a previous rack card design that had generic Hirons boilerplate, I tailored the language to be more government focused. As you can see, I also directly referenced the QPA on the front of the rack card (above, left) and pulled in Governor Holcomb’s Next Level logo, which Hirons designed.
Our services usually look a little bit differently, but I altered the language so that it would make more sense for the target audience. Typically, a person who works for a state agency would not be seeking “public relations” services, but they are more likely to be on the hunt for general communications or marketing services. Media planning and buying is one half of the QPA, so I made sure this capability was displayed prominently.