My Professional Experiences

The following outlines my most relevant work experience, as well as some of the duties of each job I have held:

Social Media Producer – Indiana Soccer Association

  • August 2018 – Present
  • Subsequent to my role at Indiana Futsal, I accepted a promotion to the position of Social Media Producer for Indiana Soccer
  • Coordinating multi-platform social media campaigns
  • Generating content for six social media accounts across Twitter, Facebook and Instagram
  • Collaborating with staff to increase engagement of Indiana Soccer Association and Indiana Futsal stakeholders

Communications Management Intern – Hirons

  • August 2018 – November 2018
  • Wrote social media policies to be instated by clients for improved digital engagement
  • Pitched media advisories and other materials to targeted media lists
  • Maintained the Hirons social media calendar on a weekly basis
  • Proposed content for online promotional campaigns
  • Researched potential publications for placement of various clients’ promotions

Lead Scholar – IUPUI Social Justice Education

  • August 2017 – December 2018
  • Designed promotional graphics and custom logos using Adobe Illustrator
  • Coordinated monthly social media campaigns across Facebook, Instagram, and Twitter via Hootsuite
  • Collaborated with IU Communications to draft and publish feature articles on the department’s large-scale programs
  • Distributed a monthly eNewsletter to over 1,000 subscribers via MailChimp

Public Relations Intern – Indiana Futsal

  • April 2017 – August 2018
  • Composed over 20 articles, press releases and other communications materials
  • Assisted with event logistics such as food and beverage coordination, volunteer recruitment, and site layout design
  • Implemented onsite event strategies to improve social media engagement by 50 percent
  • Employed strategies to increase overall follower engagement on Facebook by 50 percent
  • Distributed a quarterly “Futsal for All” eNewsletter to 400 subscribers via MailChimp
  • Promoted from public relations intern to director of public relations, August 2018

Communications and Special Events Intern – Indiana INTERNnet

  • May 2018 – August 2018
  • Assisted with onsite operations at four summer intern engagement events
  • Implemented social media strategies for improved engagement with students and employers
  • Researched the effectiveness of students advisory committees
  • Compiled a student engagement plan designed to enhance outreach initiatives
  • Proposed a student ambassador committee to Indiana INTERNnet administration
  • Covered four events live on Twitter and Instagram while assisting with event execution
  • Brainstormed and wrote two blogs per week on professional development topics
  • Designed social media graphics via Canva
  • Solicited a total value of $500 in in-kind donations from local businesses
  • Managed the overall reputation of Indiana INTERNnet by monitoring social media and regularly engaging with subscribers
  • Coordinated an event partnership between Indiana INTERNnet and the Indiana Statehouse
  • Attended meetings with the Indiana Commission for Higher Education to better improve the CHE EARN program

Public Relations for Political Campaigns Intern – HWC Engineering

  • May 2018 – August 2018
  • Researched previous political campaigns and effective fundraising practices
  • Organized two vendor fundraiser events with a total of 100 attendees
  • Coordinated multi-platform social media strategies for increased follower engagement
  • Wrote three custom, comprehensive public relations plans
  • Established communications strategies for increased awareness of mayoral candidates
  • Outlined best practices for utilizing Facebook, Twitter and Instagram for business
  • Generated Facebook content from  weekly outlines of client schedules
  • Designed promotional materials and event invitations utilizing Adobe Illustrator and Canva

Public Relations Intern – Girls Inc. of Greater Indianapolis

  • January 2018 – May 2018
  • Utilized Google AdWords to improve CTR by six percent
  • Generated weekly social media content for the organization’s Facebook, Instagram and Twitter accounts
  • Implemented social strategies to gain over 500 Instagram followers
  • Wrote weekly blog posts on current topics and organization updates
  • Designed graphics and signage for the organization’s special events
  • Engaged donors via email campaigns designed and distributed via Salesforce
  • Collaborated with development staff to execute a spring fundraising campaign with a total profit of $20,000
  • Distributed a monthly eNewsletter to 7,000 subscribers via Salesforce

Digital Content Strategist – IUPUI Division of Undergraduate Education

  • February 2017 – May 2018
  • Conducted research on the value of support programs in higher education
  • Collaborated with university faculty and administration to create article content
  • Streamlined web content to increase readability and web-traffic flow
  • Conducted journalistic interviews with 30 students, faculty and administrators
  • Published twelve articles demonstrating the impact of university programs

Public Relations and Marketing Intern – Indiana State Museum and Historic Sites

  • May 2017 – August 2017
  • Generated content for multiple social media platforms
  • Drafted press releases, media pitches and other communications materials
  • Pitched 10 stories to over 200 media contacts statewide
  • Analyzed media mentions, potential reach and trending media themes on a monthly basis
  • Researched and implemented best social media practices for nonprofit organizations

Marketing Lead – IUPUI Weeks of Welcome Student Steering Committee 

  • March 2016 – September 2016
  • Recruited attendees to large-scale events via digital and physical marketing strategies
  • Collaborated with MPC staff to design promotional materials
  • Generated Facebook content for increase audience engagement

For the latest updates on my professional roles, visit my LinkedIn page.

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