blog, pr writing

How can we reduce outcries of fake news?

“Fake news,” a scare tactic popularized by Donald Trump during the 2016 presidential election, has taken on a completely different meaning than what the phrase meant prior to that election cycle. A Monmouth University poll conducted in the spring of 2018 indicated that the majority of Americans do not believe fake news to be the… Continue reading How can we reduce outcries of fake news?

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blog, pr writing

What does a Business Development Coordinator do?

My first blog of the New Year! A lot has happened since I last posted here in December, but I wanted to start by filling people in on my new full-time, salaried job (insert I'm now officially settled into my new role as Business Development Coordinator at Hirons, and I've been getting a lot of questions… Continue reading What does a Business Development Coordinator do?

blog, social media

My Final Thoughts on #J360

As anyone who follows me on social media knows by now, I took a course this semester called J360, otherwise known as Online Public Relations. The course is essentially designed to be an overview of social media and its many uses in the PR world. I thought it would be easy. Having used social media… Continue reading My Final Thoughts on #J360

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A Personal Update

Next week, I will be transitioning out of my role as the lead scholar of Social Justice Education at IUPUI and saying goodbye to the scholarship program in order to fulfill my new full time role at Hirons. Needless to say, I cried quite a bit at my last SJED Christmas Party this morning. I… Continue reading A Personal Update

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Three Useful Gifts for 20-somethings

When family members hit me up for Christmas gift ideas, I usually have a hard time coming up with ideas. I’m sure they have an even harder time finding gifts! To help out my fellow 20-somethings, I’ve put together a short list of useful items that I have either received as presents or purchased myself.… Continue reading Three Useful Gifts for 20-somethings

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Web Video Tools & Tips for Hopeful Creators

I’m going to be honest here, I don’t know much about making videos. (Especially not about making videos that are good enough quality to put on the internet for the world to see.) For your benefit and mine, here are a few tools to help a novice like myself make decent web videos: Begin by… Continue reading Web Video Tools & Tips for Hopeful Creators

blog, pr writing

Cause-Related Marketing: More than a Sales Tactic

The following entry is a summary of a recent research paper written for my Advertising Research course at IUPUI. To view the full paper, including all 20+ sources, click here. Defining Cause-Related Marketing Cause-related marketing (CRM) is a strategy where a for-profit company partners with a non-profit organization and agrees to share a portion of… Continue reading Cause-Related Marketing: More than a Sales Tactic

blog, pr writing

Couch Culture: Perks of Flexible Work Spaces

One of the first things that I was introduced to at Hirons, besides the great people and adorable dogs, was the concept of flexible work spaces. The office has several different seating areas where employees can use their computers away from their desks. This ‘couch culture’ was a bit of a shock to me, having… Continue reading Couch Culture: Perks of Flexible Work Spaces

pr writing

Mobile Means Business

An Overview of Mobile-First Optimization Search engine optimization (SEO) is the practice of setting up one’s website so that it appears as close to the top of search engine results as possible. SEO has been around since 1997 and as we all know, a lot has changed technologically since the late 90s. This includes the… Continue reading Mobile Means Business