blog, pr writing

Couch Culture: Perks of Flexible Work Spaces

One of the first things that I was introduced to at Hirons, besides the great people and adorable dogs, was the concept of flexible work spaces. The office has several different seating areas where employees can use their computers away from their desks. This ‘couch culture’ was a bit of a shock to me, having… Continue reading Couch Culture: Perks of Flexible Work Spaces

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pr writing

Mobile Means Business

An Overview of Mobile-First Optimization Search engine optimization (SEO) is the practice of setting up one’s website so that it appears as close to the top of search engine results as possible. SEO has been around since 1997 and as we all know, a lot has changed technologically since the late 90s. This includes the… Continue reading Mobile Means Business

pr writing, social media

Facebook is Still a Great Communication Tool

"What social media platform do you like best for business?" My answer to this question has gone back and forth many times in the years since I was first asked it. Every platform brings its own unique set of pros and cons to the table, and one platform does not fit all clients. Twitter allows… Continue reading Facebook is Still a Great Communication Tool

pr writing

Public Relations in the Digital Era

When public relations was first introduced to the world in the early 1900s, it looked quite differently than it does now. There were no established ethics or guidelines for the industry. The first PR campaign convinced young women that smoking cigarettes was an act of rebellion  associated with women’s equality. (No, really.) However, the goal… Continue reading Public Relations in the Digital Era

blog

How to make the most of a three day vacation

As busy professionals, Chelsea and I do not often get days off. When we do, it's important that we make the most of it. Sometimes, that means relaxing at home. This past week though, we hit the road. Including travel time, our fall vacation was a grand total of three days, but it felt like… Continue reading How to make the most of a three day vacation

blog

Collecting Places to Call Home

With roughly 200 days until graduation, I am acutely aware of how little time I have left at IUPUI. I’m a very sentimental person. I tend to connect deeply with the people and places in my life. Though I know wonderful new things are just on the horizon, I am dreading the emptiness that will… Continue reading Collecting Places to Call Home

Past Assignments, pr writing

Research Proposal – Girls Inc. of Greater Indianapolis

The following research proposal was a collaborative project written by myself and five other group members for Girls Inc. of Greater Indianapolis after meeting with the Girls Inc. team last month. The results of the research are TBD. Background Girls Inc. of Greater Indianapolis is a non-profit organization associated with the national Girls Inc. organization.… Continue reading Research Proposal – Girls Inc. of Greater Indianapolis

pr writing, social media

Social Media – City of Greenwood

As part of my internship at Hirons, I was asked to help put together a social media calendar for the City of Greenwood's upcoming event series, "Community Conversations: The Future of Greenwood Parks." These two events were proposed to create a public forum for Greenwood residents to voice their opinions on how three different Greenwood… Continue reading Social Media – City of Greenwood

blog

Four things I love about fall

  Though the high today is 88 degrees, it’s officially fall! I’ve been craving pumpkin spice lattes and all things autumn for months. For this week’s blog post, I thought I would have a little fun and dive into why fall is my favorite season.  Choosing Cozy + Cute Outfits In general, my ultimate fashion… Continue reading Four things I love about fall