blog

Web Video Tools & Tips for Hopeful Creators

I’m going to be honest here, I don’t know much about making videos. (Especially not about making videos that are good enough quality to put on the internet for the world to see.) For your benefit and mine, here are a few tools to help a novice like myself make decent web videos: Begin by… Continue reading Web Video Tools & Tips for Hopeful Creators

Advertisements
blog, pr writing

Cause-Related Marketing: More than a Sales Tactic

The following entry is a summary of a recent research paper written for my Advertising Research course at IUPUI. To view the full paper, including all 20+ sources, click here. Defining Cause-Related Marketing Cause-related marketing (CRM) is a strategy where a for-profit company partners with a non-profit organization and agrees to share a portion of… Continue reading Cause-Related Marketing: More than a Sales Tactic

blog, pr writing

Couch Culture: Perks of Flexible Work Spaces

One of the first things that I was introduced to at Hirons, besides the great people and adorable dogs, was the concept of flexible work spaces. The office has several different seating areas where employees can use their computers away from their desks. This ‘couch culture’ was a bit of a shock to me, having… Continue reading Couch Culture: Perks of Flexible Work Spaces

pr writing

Mobile Means Business

An Overview of Mobile-First Optimization Search engine optimization (SEO) is the practice of setting up one’s website so that it appears as close to the top of search engine results as possible. SEO has been around since 1997 and as we all know, a lot has changed technologically since the late 90s. This includes the… Continue reading Mobile Means Business

pr writing, social media

Facebook is Still a Great Communication Tool

"What social media platform do you like best for business?" My answer to this question has gone back and forth many times in the years since I was first asked it. Every platform brings its own unique set of pros and cons to the table, and one platform does not fit all clients. Twitter allows… Continue reading Facebook is Still a Great Communication Tool

pr writing

Public Relations in the Digital Era

When public relations was first introduced to the world in the early 1900s, it looked quite differently than it does now. There were no established ethics or guidelines for the industry. The first PR campaign convinced young women that smoking cigarettes was an act of rebellion  associated with women’s equality. (No, really.) However, the goal… Continue reading Public Relations in the Digital Era

blog

How to make the most of a three day vacation

As busy professionals, Chelsea and I do not often get days off. When we do, it's important that we make the most of it. Sometimes, that means relaxing at home. This past week though, we hit the road. Including travel time, our fall vacation was a grand total of three days, but it felt like… Continue reading How to make the most of a three day vacation

blog

Collecting Places to Call Home

With roughly 200 days until graduation, I am acutely aware of how little time I have left at IUPUI. I’m a very sentimental person. I tend to connect deeply with the people and places in my life. Though I know wonderful new things are just on the horizon, I am dreading the emptiness that will… Continue reading Collecting Places to Call Home

Past Assignments, pr writing

Research Proposal – Girls Inc. of Greater Indianapolis

The following research proposal was a collaborative project written by myself and five other group members for Girls Inc. of Greater Indianapolis after meeting with the Girls Inc. team last month. The results of the research are TBD. Background Girls Inc. of Greater Indianapolis is a non-profit organization associated with the national Girls Inc. organization.… Continue reading Research Proposal – Girls Inc. of Greater Indianapolis