blog, Diversity, equity + inclusion, pr writing

Your Two-Month Hiring Process is Elitist

We all know (I would hope) that the business world has a lot of work to do when it comes to diversity, equity and inclusion. Policies and practices for generations have been designed to favor white, wealthy men - especially as they pertain to candidate recruitment and hiring processes. There are lots of things about… Continue reading Your Two-Month Hiring Process is Elitist

blog, Diversity, equity + inclusion

Your webinar on diversity may not be as helpful as you think

The public murders of Black and brown individuals have added fuel to the previously meager but growing flame that was corporate diversity, equity and inclusion. More and more difficult conversations are being had in the workplace, and as an ally to POC, a woman, a member of the LGBTQ community — and just generally a… Continue reading Your webinar on diversity may not be as helpful as you think

blog, pr writing, publications

Trends to know: COVID-19’S effect on media consumption

The following blog post was originally published on hirons.com and written in collaboration with Sheila Smiley. Marketing and advertising budgets are typically the first to be slashed during an economic downturn. In 2020, the ad industry is bracing for a projected loss of $26 billion in revenue. However, cutting advertising and media budgets may not be… Continue reading Trends to know: COVID-19’S effect on media consumption

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WFH: A “new normal” that requires its own boundaries

In the last month since I've updated this site, the world - both my own and everywhere - seems to have taken a sharp left turn. Among the multitude of changes our household has been adjusting to, I have now been working from home for nearly four weeks. Thousands of people worldwide are making the… Continue reading WFH: A “new normal” that requires its own boundaries

blog, pr writing

Results v. Outcomes: Setting your marketing campaign up for success

I’ve been managing business development opportunities at Hirons for almost two years now, providing constant exposure to different industries and types of organizations. On a daily basis, I could be interacting with a small nonprofit, a large business-to-business manufacturer, a government agency, or any other sort of organization in between. As a firm with services… Continue reading Results v. Outcomes: Setting your marketing campaign up for success

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Three fresh, fun shows to watch while you wait out the winter

Why does it feel like such a big decision to click "play" on a new show? I really fell into a slump with TV shows last fall, constantly going back to my same old binge-worthy favorites and not exploring anything new. If you're like me and have been looking for something else to change up… Continue reading Three fresh, fun shows to watch while you wait out the winter

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Find Out Where Your Passions Lie Through Skill-based Volunteering

Volunteering for organizations whose missions align with your personal values can be a great way to help you make an impact in your community, but there are also a multitude of other benefits as well. A 2013 study even showed that people who volunteer "feel better physically, mentally and emotionally" than people who do not… Continue reading Find Out Where Your Passions Lie Through Skill-based Volunteering

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Setting My Intentions for 2020

I don’t necessarily believe in new year’s resolutions. The concept has developed a negative connotation in my head overtime. I find it’s often associated with a sense of shame in some way, whether it’s feeling shameful for a behavior you want to rectify or getting upset with yourself for failing to stick to your resolution.… Continue reading Setting My Intentions for 2020

blog, pr writing, publications

How Rural Americans Shop for the Holidays

This piece was originally written as part of my work for Hirons' Rural Reach program and was published here. Holiday shopping season and its many, many advertising campaigns are upon us. As part of Hirons’ Rural Reach program, we believe it is important to engage rural communities, and the biggest shopping season of the year… Continue reading How Rural Americans Shop for the Holidays

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Four Audiobooks I Enjoyed in 2019

Update: I originally only had three books on this list, but I recently finished Hollow Kingdom and just knew I had to add it! One of my goals following graduation this past May was to make more time for reading. And while that's definitely still a goal for me to keep working towards in 2020,… Continue reading Four Audiobooks I Enjoyed in 2019