Throughout each of the roles I've had in my career so far, I've always enjoyed coordinating social media content. I am one of the team members currently on Hirons' social media team. Each of us is responsible for scheduling content on a different one of the social platforms, whether it be Instagram, Facebook, Twitter, LinkedIn… Continue reading LinkedIn: Hirons
The following press release was written in response to a prompt from one of my professors to promote the debut of a $200 cup of coffee for a hypothetical company. As a coffee enthusiast myself, I had to respond! Janelle Monae to Debut New Latte at San Fran Coffeehouse SAN FRANCISCO, CA - Local coffeehouse… Continue reading Mock Press Release
Johnson & Johnson DePuy Orthopaedics For this week's assignment in one of my courses, we were tasked with creating a media statement for a company that had been sued. I chose to write my statement in response to receive controversy surrounding Johnson & Johnson's DePuy Orthopaedics in order to provide a statement that was contingent… Continue reading Mock Media Statement
HIRONS ADDS TO DEVELOPMENT TEAM The following is a press release written as an assignment for Careers in Public Relations at IUPUI and is in no way affiliated with Hirons. INDIANAPOLIS, JAN. 23, 2019 - Public relations, marketing and digital agency Hirons has added a new member to their business development team. Spearheaded by Chief Operating Officer Deana Haworth, the Business Development department is responsible for procuring new clients and projects for the agency. Aiding that mission, Marissa Smith… Continue reading Mock Press Release
“Fake news,” a scare tactic popularized by Donald Trump during the 2016 presidential election, has taken on a completely different meaning than what the phrase meant prior to that election cycle. A Monmouth University poll conducted in the spring of 2018 indicated that the majority of Americans do not believe fake news to be the… Continue reading How can we reduce outcries of fake news?
My first blog of the New Year! A lot has happened since I last posted here in December, but I wanted to start by filling people in on my new full-time, salaried job. I'm now officially settled into my new role as Business Development Coordinator at Hirons, and I've been getting a lot of questions about… Continue reading What does a Business Development Coordinator do?
The following entry is a summary of a recent research paper written for my Advertising Research course at IUPUI. To view the full paper, including all 20+ sources, click here. Defining Cause-Related Marketing Cause-related marketing (CRM) is a strategy where a for-profit company partners with a non-profit organization and agrees to share a portion of… Continue reading Cause-Related Marketing: More than a Sales Tactic
One of the first things that I was introduced to at Hirons, besides the great people and adorable dogs, was the concept of flexible work spaces. The office has several different seating areas where employees can use their computers away from their desks. This ‘couch culture’ was a bit of a shock to me, having… Continue reading Couch Culture: Perks of Flexible Work Spaces
An Overview of Mobile-First Optimization Search engine optimization (SEO) is the practice of setting up one’s website so that it appears as close to the top of search engine results as possible. SEO has been around since 1997 and as we all know, a lot has changed technologically since the late 90s. This includes the… Continue reading Mobile Means Business
"What social media platform do you like best for business?" My answer to this question has gone back and forth many times in the years since I was first asked it. Every platform brings its own unique set of pros and cons to the table, and one platform does not fit all clients. Twitter allows… Continue reading Facebook is Still a Great Communication Tool