“Fake news,” a scare tactic popularized by Donald Trump during the 2016 presidential election, has taken on a completely different meaning than what the phrase meant prior to that election cycle. A Monmouth University poll conducted in the spring of 2018 indicated that the majority of Americans do not believe fake news to be the… Continue reading How can we reduce outcries of fake news?
My first blog of the New Year! A lot has happened since I last posted here in December, but I wanted to start by filling people in on my new full-time, salaried job (insert I'm now officially settled into my new role as Business Development Coordinator at Hirons, and I've been getting a lot of questions… Continue reading What does a Business Development Coordinator do?
The following entry is a summary of a recent research paper written for my Advertising Research course at IUPUI. To view the full paper, including all 20+ sources, click here. Defining Cause-Related Marketing Cause-related marketing (CRM) is a strategy where a for-profit company partners with a non-profit organization and agrees to share a portion of… Continue reading Cause-Related Marketing: More than a Sales Tactic
One of the first things that I was introduced to at Hirons, besides the great people and adorable dogs, was the concept of flexible work spaces. The office has several different seating areas where employees can use their computers away from their desks. This ‘couch culture’ was a bit of a shock to me, having… Continue reading Couch Culture: Perks of Flexible Work Spaces
An Overview of Mobile-First Optimization Search engine optimization (SEO) is the practice of setting up one’s website so that it appears as close to the top of search engine results as possible. SEO has been around since 1997 and as we all know, a lot has changed technologically since the late 90s. This includes the… Continue reading Mobile Means Business
"What social media platform do you like best for business?" My answer to this question has gone back and forth many times in the years since I was first asked it. Every platform brings its own unique set of pros and cons to the table, and one platform does not fit all clients. Twitter allows… Continue reading Facebook is Still a Great Communication Tool
When public relations was first introduced to the world in the early 1900s, it looked quite differently than it does now. There were no established ethics or guidelines for the industry. The first PR campaign convinced young women that smoking cigarettes was an act of rebellion associated with women’s equality. (No, really.) However, the goal… Continue reading Public Relations in the Digital Era
The following research proposal was a collaborative project written by myself and five other group members for Girls Inc. of Greater Indianapolis after meeting with the Girls Inc. team last month. The results of the research are TBD. Background Girls Inc. of Greater Indianapolis is a non-profit organization associated with the national Girls Inc. organization.… Continue reading Research Proposal – Girls Inc. of Greater Indianapolis
As part of my internship at Hirons, I was asked to help put together a social media calendar for the City of Greenwood's upcoming event series, "Community Conversations: The Future of Greenwood Parks." These two events were proposed to create a public forum for Greenwood residents to voice their opinions on how three different Greenwood… Continue reading Social Media – City of Greenwood
The following media advisory was originally drafted by other members of the Hirons team to promote the Indiana Secretary of State's MoneyWise BINGO Tour. I then edited each advisory for the location of every event's occurrence. I was in charge of pitching the advisories for two event occurrences, Fort Wayne and South Bend. The Fort… Continue reading Media Advisory – Indiana Secretary of State