I recently had the honor of sitting down with Hirons' Senior Vice President and Media Director, Rose Durbin, to talk about her experiences starting out in the advertising field. This conversation served as a way of highlighting Rose and the various lessons she's learned in time for American Business Women's Day, Sept. 22. The blog… Continue reading Comfort Zones and Confidence: Business Women’s Day 2019
Although I have been involved with Hirons' internal promotions team for several months, I had little involvement with our company's blog until this summer. Managing content for organizational blogs was a major responsibility within previous internships I've held, so I was more than happy to take over whenever we shuffled around some promotional duties this… Continue reading Content Management: Hirons Blog
Consider this post my love letter to public relations and strategic communications. Continuous professional development One of the first things that I came to appreciate about the public relations industry, and the professionals within it, was a constant dedication to professional development. This field ever-changing, and so should we be, as people who seek to… Continue reading Three Cool Things About Being in PR
Throughout each of the roles I've had in my career so far, I've always enjoyed coordinating social media content. I am one of the team members currently on Hirons' social media team. Each of us is responsible for scheduling content on a different one of the social platforms, whether it be Instagram, Facebook, Twitter, LinkedIn… Continue reading LinkedIn: Hirons
The following press release was written in response to a prompt from one of my professors to promote the debut of a $200 cup of coffee for a hypothetical company. As a coffee enthusiast myself, I had to respond! Janelle Monae to Debut New Latte at San Fran Coffeehouse SAN FRANCISCO, CA - Local coffeehouse… Continue reading Mock Press Release
Johnson & Johnson DePuy Orthopaedics For this week's assignment in one of my courses, we were tasked with creating a media statement for a company that had been sued. I chose to write my statement in response to receive controversy surrounding Johnson & Johnson's DePuy Orthopaedics in order to provide a statement that was contingent… Continue reading Mock Media Statement
HIRONS ADDS TO DEVELOPMENT TEAM The following is a press release written as an assignment for Careers in Public Relations at IUPUI and is in no way affiliated with Hirons. INDIANAPOLIS, JAN. 23, 2019 - Public relations, marketing and digital agency Hirons has added a new member to their business development team. Spearheaded by Chief Operating Officer Deana Haworth, the Business Development department is responsible for procuring new clients and projects for the agency. Aiding that mission, Marissa Smith… Continue reading Mock Press Release
“Fake news,” a scare tactic popularized by Donald Trump during the 2016 presidential election, has taken on a completely different meaning than what the phrase meant prior to that election cycle. A Monmouth University poll conducted in the spring of 2018 indicated that the majority of Americans do not believe fake news to be the… Continue reading How can we reduce outcries of fake news?
My first blog of the New Year! A lot has happened since I last posted here in December, but I wanted to start by filling people in on my new full-time, salaried job. I'm now officially settled into my new role as Business Development Coordinator at Hirons, and I've been getting a lot of questions about… Continue reading What does a Business Development Coordinator do?
The following entry is a summary of a recent research paper written for my Advertising Research course at IUPUI. To view the full paper, including all 20+ sources, click here. Defining Cause-Related Marketing Cause-related marketing (CRM) is a strategy where a for-profit company partners with a non-profit organization and agrees to share a portion of… Continue reading Cause-Related Marketing: More than a Sales Tactic