blog, pr writing

Couch Culture: Perks of Flexible Work Spaces

One of the first things that I was introduced to at Hirons, besides the great people and adorable dogs, was the concept of flexible work spaces. The office has several different seating areas where employees can use their computers away from their desks. This ‘couch culture’ was a bit of a shock to me, having… Continue reading Couch Culture: Perks of Flexible Work Spaces

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pr writing

Mobile Means Business

An Overview of Mobile-First Optimization Search engine optimization (SEO) is the practice of setting up one’s website so that it appears as close to the top of search engine results as possible. SEO has been around since 1997 and as we all know, a lot has changed technologically since the late 90s. This includes the… Continue reading Mobile Means Business

pr writing, social media

Facebook is Still a Great Communication Tool

"What social media platform do you like best for business?" My answer to this question has gone back and forth many times in the years since I was first asked it. Every platform brings its own unique set of pros and cons to the table, and one platform does not fit all clients. Twitter allows… Continue reading Facebook is Still a Great Communication Tool

pr writing

Public Relations in the Digital Era

When public relations was first introduced to the world in the early 1900s, it looked quite differently than it does now. There were no established ethics or guidelines for the industry. The first PR campaign convinced young women that smoking cigarettes was an act of rebellion  associated with women’s equality. (No, really.) However, the goal… Continue reading Public Relations in the Digital Era

Past Assignments, pr writing

Research Proposal – Girls Inc. of Greater Indianapolis

The following research proposal was a collaborative project written by myself and five other group members for Girls Inc. of Greater Indianapolis after meeting with the Girls Inc. team last month. The results of the research are TBD. Background Girls Inc. of Greater Indianapolis is a non-profit organization associated with the national Girls Inc. organization.… Continue reading Research Proposal – Girls Inc. of Greater Indianapolis

pr writing, social media

Social Media – City of Greenwood

As part of my internship at Hirons, I was asked to help put together a social media calendar for the City of Greenwood's upcoming event series, "Community Conversations: The Future of Greenwood Parks." These two events were proposed to create a public forum for Greenwood residents to voice their opinions on how three different Greenwood… Continue reading Social Media – City of Greenwood

Media Relations, pr writing

Media Advisory – Indiana Secretary of State

The following media advisory was originally drafted by other members of the Hirons team to promote the Indiana Secretary of State's MoneyWise BINGO Tour. I then edited each advisory for the location of every event's occurrence. I was in charge of pitching the advisories for two event occurrences, Fort Wayne and South Bend. The Fort… Continue reading Media Advisory – Indiana Secretary of State

pr writing, social media

Social Media – Festival Country Indiana

One of my projects early on at Hirons was updating Pinterest boards for Festival Country Indiana. It's not every day that you get asked to comb through your company's photo archives and find aesthetically pleasing fall photos, but when you do - you get to have a lot of fun! The resulting Pinterest boards were… Continue reading Social Media – Festival Country Indiana

pr writing, publications

BizVoice Magazine – Whirlwind of Progress

This summer, I was fortunate enough to be asked to write an article for the Indiana Chamber of Commerce's BizVoice magazine, a publication with a readership of over 15,000. BizVoice is the "largest broad-based business advocacy organization in the state, representing Hoosier employers for more than 90 years." This was an amazing opportunity for me,… Continue reading BizVoice Magazine – Whirlwind of Progress