Diversity, equity + inclusion, pr writing, publications

Hirons’ diversity, equity and inclusion policy

Hirons' Diversity Team was established years ago to help diverse staff feel included and to educate team members on various cultural learnings that can aid our work as communications professionals. The purpose of this affinity group has shifted and evolved over time as conversations surrounding diversity, equity and inclusion in the workplace have become more… Continue reading Hirons’ diversity, equity and inclusion policy

blog, pr writing, publications

Trends to know: COVID-19’S effect on media consumption

The following blog post was originally published on hirons.com and written in collaboration with Sheila Smiley. Marketing and advertising budgets are typically the first to be slashed during an economic downturn. In 2020, the ad industry is bracing for a projected loss of $26 billion in revenue. However, cutting advertising and media budgets may not be… Continue reading Trends to know: COVID-19’S effect on media consumption

Media Relations, pr writing, publications

News Release: Hirons taps industry veteran to lead agency’s digital, media teams

Sheila Smiley brings more than 20 years’ experience to public relations and advertising agency Hirons, an advertising, public relations and digital agency with offices in Indianapolis and Chicago, has welcomed Sheila Smiley as senior vice president, media and digital. Rose Durbin, senior vice president and the firm’s longtime media director, will continue with Hirons in… Continue reading News Release: Hirons taps industry veteran to lead agency’s digital, media teams

pr writing, publications

News Release: Hirons Adds Programming Heavyweight to Digital Team

The following release was published here and here. INDIANAPOLIS – Hirons, an Indianapolis-based advertising, public relations and digital agency, has hired Matt Dennis, who will serve as director of digital and development for the firm’s digital department. Dennis brings nearly 20 years of digital development and management experience to the Hirons team, having worked in… Continue reading News Release: Hirons Adds Programming Heavyweight to Digital Team

Media Relations, pr writing, publications

News Release: Hirons Expands Communications Management Team

INDIANAPOLIS – Hirons, an Indianapolis-based advertising, public relations and digital agency, has hired Charnay Pickett and promoted Leigh-Ann Richardville and Clare Leonard. All three will serve as account managers in the communications management department. Pickett brings several years of expertise to the team, having spent time in both business development and external communications roles. She… Continue reading News Release: Hirons Expands Communications Management Team

blog, pr writing, publications

How Rural Americans Shop for the Holidays

This piece was originally written as part of my work for Hirons' Rural Reach program and was published here. Holiday shopping season and its many, many advertising campaigns are upon us. As part of Hirons’ Rural Reach program, we believe it is important to engage rural communities, and the biggest shopping season of the year… Continue reading How Rural Americans Shop for the Holidays

design, publications

Graphic Design and Website: Hirons + Next Level

After many months of hard work from Hirons' business development and public affairs teams, Hirons was named one of the State of Indiana's preferred vendors for marketing and media buying. This contract was awarded to the company as part of a Quantity Purchase Agreement, and I am proud to have played a role in writing… Continue reading Graphic Design and Website: Hirons + Next Level

blog, pr writing, publications

Comfort Zones and Confidence: Business Women’s Day 2019

I recently had the honor of sitting down with Hirons' Senior Vice President and Media Director, Rose Durbin, to talk about her experiences starting out in the advertising field. This conversation served as a way of highlighting Rose and the various lessons she's learned in time for American Business Women's Day, Sept. 22. The blog… Continue reading Comfort Zones and Confidence: Business Women’s Day 2019

blog, pr writing, publications

Content Management: Hirons Blog

Although I have been involved with Hirons' internal promotions team for several months, I had little involvement with our company's blog until this summer. Managing content for organizational blogs was a major responsibility within previous internships I've held, so I was more than happy to take over whenever we shuffled around some promotional duties this… Continue reading Content Management: Hirons Blog

pr writing, publications

BizVoice Magazine – Whirlwind of Progress

This summer, I was fortunate enough to be asked to write an article for the Indiana Chamber of Commerce's BizVoice magazine, a publication with a readership of over 15,000. BizVoice is the "largest broad-based business advocacy organization in the state, representing Hoosier employers for more than 90 years." This was an amazing opportunity for me,… Continue reading BizVoice Magazine – Whirlwind of Progress