The following blog post was originally published on hirons.com and written in collaboration with Sheila Smiley. Marketing and advertising budgets are typically the first to be slashed during an economic downturn. In 2020, the ad industry is bracing for a projected loss of $26 billion in revenue. However, cutting advertising and media budgets may not be… Continue reading Trends to know: COVID-19’S effect on media consumption
I’ve been managing business development opportunities at Hirons for almost two years now, providing constant exposure to different industries and types of organizations. On a daily basis, I could be interacting with a small nonprofit, a large business-to-business manufacturer, a government agency, or any other sort of organization in between. As a firm with services… Continue reading Results v. Outcomes: Setting your marketing campaign up for success
I recently had the honor of sitting down with Hirons' Senior Vice President and Media Director, Rose Durbin, to talk about her experiences starting out in the advertising field. This conversation served as a way of highlighting Rose and the various lessons she's learned in time for American Business Women's Day, Sept. 22. The blog… Continue reading Comfort Zones and Confidence: Business Women’s Day 2019
I realized recently that my work notebook was nearly full, almost empty of pages that could hold additional scribbles and assignments. Now that it is time to retire my trusty notebook, it's also time to celebrate a milestone for my career: I've been at Hirons for one full year. When I first applied to Hirons'… Continue reading What I’ve Learned Working in an Agency for a Year
This post was written as part of my internship with Indiana INTERNnet and was originally published here. College students hear it again and again – network, network, network! However, building and maintaining professional relationships is often not high on a student’s list of priorities. The thought of initiating a conversation can be intimidating. Even once… Continue reading How Important is Networking, Really?
Inspired by the fact that music is now prevalent in over 90 percent of advertisements, I recently finished a research paper discussing the impacts of music in commercials and the best practices for doing so. Click the link below to peruse the resulting 10-page document: Understanding the Impact of Music in Commercial Advertising This paper… Continue reading The Power of Music – in advertising
I love professional development. I would spend my whole life traveling to different conferences, conventions, and workshops and drinking in all the industry knowledge I could if I had the time and money. Who knows, maybe down the road I will have a position that allows me to do plenty of that. For now, I… Continue reading Education is Empowering