I’ve been managing business development opportunities at Hirons for almost two years now, providing constant exposure to different industries and types of organizations. On a daily basis, I could be interacting with a small nonprofit, a large business-to-business manufacturer, a government agency, or any other sort of organization in between. As a firm with services… Continue reading Results v. Outcomes: Setting your marketing campaign up for success
It’s long been a practice in the communications field for companies, especially larger firms, to request that their prospective employees pass a writing exam. I’ve heard many tales about these stress-inducing and difficult tests, wherein test-takers feel as though they’re trying to be tricked out of the job due to the test’s complexity. Often times,… Continue reading Should Companies Make Candidates Take a Writing Test?