blog

What I’ve Learned Working in an Agency for a Year

I realized recently that my work notebook was nearly full, almost empty of pages that could hold additional scribbles and assignments. Now that it is time to retire my trusty notebook, it's also time to celebrate a milestone for my career: I've been at Hirons for one full year. When I first applied to Hirons'… Continue reading What I’ve Learned Working in an Agency for a Year

blog

Intern to Recruiter: Advice for Applicants

Just about a year ago, I was applying to fall internships like the majority of the rest of my peers. After having five previous internships, mainly at nonprofits, I was on the hunt for a different type of position to diversify my resume and gain exposure to a different work environment. I landed a communications… Continue reading Intern to Recruiter: Advice for Applicants

blog

Should Companies Make Candidates Take a Writing Test?

It’s long been a practice in the communications field for companies, especially larger firms, to request that their prospective employees pass a writing exam. I’ve heard many tales about these stress-inducing and difficult tests, wherein test-takers feel as though they’re trying to be tricked out of the job due to the test’s complexity. Often times,… Continue reading Should Companies Make Candidates Take a Writing Test?

blog, pr writing

What does a Business Development Coordinator do?

My first blog of the New Year! A lot has happened since I last posted here in December, but I wanted to start by filling people in on my new full-time, salaried job. I'm now officially settled into my new role as Business Development Coordinator at Hirons, and I've been getting a lot of questions about… Continue reading What does a Business Development Coordinator do?

blog, pr writing

Cause-Related Marketing: More than a Sales Tactic

The following entry is a summary of a recent research paper written for my Advertising Research course at IUPUI. To view the full paper, including all 20+ sources, click here. Defining Cause-Related Marketing Cause-related marketing (CRM) is a strategy where a for-profit company partners with a non-profit organization and agrees to share a portion of… Continue reading Cause-Related Marketing: More than a Sales Tactic

blog, pr writing

Couch Culture: Perks of Flexible Work Spaces

One of the first things that I was introduced to at Hirons, besides the great people and adorable dogs, was the concept of flexible work spaces. The office has several different seating areas where employees can use their computers away from their desks. This ‘couch culture’ was a bit of a shock to me, having… Continue reading Couch Culture: Perks of Flexible Work Spaces

pr writing

Mobile Means Business

An Overview of Mobile-First Optimization Search engine optimization (SEO) is the practice of setting up one’s website so that it appears as close to the top of search engine results as possible. SEO has been around since 1997 and as we all know, a lot has changed technologically since the late 90s. This includes the… Continue reading Mobile Means Business

pr writing, social media

Facebook is Still a Great Communication Tool

"What social media platform do you like best for business?" My answer to this question has gone back and forth many times in the years since I was first asked it. Every platform brings its own unique set of pros and cons to the table, and one platform does not fit all clients. Twitter allows… Continue reading Facebook is Still a Great Communication Tool