It’s long been a practice in the communications field for companies, especially larger firms, to request that their prospective employees pass a writing exam. I’ve heard many tales about these stress-inducing and difficult tests, wherein test-takers feel as though they’re trying to be tricked out of the job due to the test’s complexity. Often times,… Continue reading Should Companies Make Candidates Take a Writing Test?
Ten #AgencyLife Words and Phrases Whether you're in the industry and want to brush up on your lingo or you just want to know what I'm talking about whenever I bring up work, here's a few things to know! Spot Agency lingo for a commercial or advertisement, as in "The client wants a concept for… Continue reading A Mini Ad Agency Dictionary
“Let me take a minute to say that I love bossy women. Some people hate the word, and I understand how "bossy" can seem like a shitty way to describe a woman with a determined point of view, but for me, a bossy woman is someone to search out and celebrate. A bossy woman is… Continue reading “Bossy” girls become female leaders
My first blog of the New Year! A lot has happened since I last posted here in December, but I wanted to start by filling people in on my new full-time, salaried job. I'm now officially settled into my new role as Business Development Coordinator at Hirons, and I've been getting a lot of questions about… Continue reading What does a Business Development Coordinator do?
The following entry is a summary of a recent research paper written for my Advertising Research course at IUPUI. To view the full paper, including all 20+ sources, click here. Defining Cause-Related Marketing Cause-related marketing (CRM) is a strategy where a for-profit company partners with a non-profit organization and agrees to share a portion of… Continue reading Cause-Related Marketing: More than a Sales Tactic
One of the first things that I was introduced to at Hirons, besides the great people and adorable dogs, was the concept of flexible work spaces. The office has several different seating areas where employees can use their computers away from their desks. This ‘couch culture’ was a bit of a shock to me, having… Continue reading Couch Culture: Perks of Flexible Work Spaces
An Overview of Mobile-First Optimization Search engine optimization (SEO) is the practice of setting up one’s website so that it appears as close to the top of search engine results as possible. SEO has been around since 1997 and as we all know, a lot has changed technologically since the late 90s. This includes the… Continue reading Mobile Means Business
"What social media platform do you like best for business?" My answer to this question has gone back and forth many times in the years since I was first asked it. Every platform brings its own unique set of pros and cons to the table, and one platform does not fit all clients. Twitter allows… Continue reading Facebook is Still a Great Communication Tool
I’ve never read a book about social media before. As I tweeted at one point a few weeks ago, I felt a flutter of irony every time I would have to sit down, close out the social media apps on my phone and crack open a physical book to read about the apps I had… Continue reading Book Review: Putting the ‘Public’ back in Public Relations
The concept of working remotely, or working from home, sounds wonderful. And it can be, but it's not always about answering emails in your pajamas (although that definitely is a perk). People (including you) think you're never not on call If you're not clear about setting boundaries from the get-go, it can be hard to… Continue reading What it’s really like to work remotely