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Should Companies Make Candidates Take a Writing Test?

It’s long been a practice in the communications field for companies, especially larger firms, to request that their prospective employees pass a writing exam. I’ve heard many tales about these stress-inducing and difficult tests, wherein test-takers feel as though they’re trying to be tricked out of the job due to the test’s complexity. Often times,… Continue reading Should Companies Make Candidates Take a Writing Test?

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blog, pr writing

What does a Business Development Coordinator do?

My first blog of the New Year! A lot has happened since I last posted here in December, but I wanted to start by filling people in on my new full-time, salaried job. I'm now officially settled into my new role as Business Development Coordinator at Hirons, and I've been getting a lot of questions about… Continue reading What does a Business Development Coordinator do?

blog, pr writing

Cause-Related Marketing: More than a Sales Tactic

The following entry is a summary of a recent research paper written for my Advertising Research course at IUPUI. To view the full paper, including all 20+ sources, click here. Defining Cause-Related Marketing Cause-related marketing (CRM) is a strategy where a for-profit company partners with a non-profit organization and agrees to share a portion of… Continue reading Cause-Related Marketing: More than a Sales Tactic

blog, pr writing

Couch Culture: Perks of Flexible Work Spaces

One of the first things that I was introduced to at Hirons, besides the great people and adorable dogs, was the concept of flexible work spaces. The office has several different seating areas where employees can use their computers away from their desks. This ‘couch culture’ was a bit of a shock to me, having… Continue reading Couch Culture: Perks of Flexible Work Spaces

pr writing

Mobile Means Business

An Overview of Mobile-First Optimization Search engine optimization (SEO) is the practice of setting up one’s website so that it appears as close to the top of search engine results as possible. SEO has been around since 1997 and as we all know, a lot has changed technologically since the late 90s. This includes the… Continue reading Mobile Means Business

pr writing, social media

Facebook is Still a Great Communication Tool

"What social media platform do you like best for business?" My answer to this question has gone back and forth many times in the years since I was first asked it. Every platform brings its own unique set of pros and cons to the table, and one platform does not fit all clients. Twitter allows… Continue reading Facebook is Still a Great Communication Tool

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Book Review: Putting the ‘Public’ back in Public Relations

I’ve never read a book about social media before. As I tweeted at one point a few weeks ago, I felt a flutter of irony every time I would have to sit down, close out the social media apps on my phone and crack open a physical book to read about the apps I had… Continue reading Book Review: Putting the ‘Public’ back in Public Relations

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What it’s really like to work remotely

The concept of working remotely, or working from home, sounds wonderful. And it can be, but it's not always about answering emails in your pajamas (although that definitely is a perk). People (including you) think you're never not on call If you're not clear about setting boundaries from the get-go, it can be hard to… Continue reading What it’s really like to work remotely