The following text is an example of a backgrounder I was assigned to write in a Public Relations Writing course. The proposed client was the National Cord Blood Program, and I was tasked with writing the copy for a brochure with a Flesch Readability Level between sixth and seventh grade (the current reading level for… Continue reading Backgrounder – What Happens to the Umbilical Cord After it’s Cut?
Who are millennials, and what makes them different than previous generations? Since this age group first emerged as consumers, companies began devoting enormous amounts of time and money into the search for definitive answers to those questions. Such an investment is not without its value, a Goldman Sachs infographic supports, as the millennial generation, which… Continue reading Three Things to Understand in Order to Connect with Millennials
The following are links to three types of Public Relations documents, all of which were designed as practice in PR as well as creativity, with the only prompt being the original story of Red Riding Hood by the Brothers Grimm. Press Release - Marissa Smith Media Advisory - Marissa Smith Media Statement - Marissa Smith… Continue reading Mock Press Release, Media Advisory & Media Statement
I worked with The Mind Trust, an Indianapolis organization dedicated to improving education in the community, to draft a document that would highlight the benefits of utilizing social media as a Public Relations tool. Click the link below: MindTrust Social Media Process - Marissa Smith Supplemental Documents: Document A Document B For more information on… Continue reading The Mind Trust Social Media Process