The following entry is a summary of a recent research paper written for my Advertising Research course at IUPUI. To view the full paper, including all 20+ sources, click here. Defining Cause-Related Marketing Cause-related marketing (CRM) is a strategy where a for-profit company partners with a non-profit organization and agrees to share a portion of… Continue reading Cause-Related Marketing: More than a Sales Tactic
This summer, I was fortunate enough to be asked to write an article for the Indiana Chamber of Commerce's BizVoice magazine, a publication with a readership of over 15,000. BizVoice is the "largest broad-based business advocacy organization in the state, representing Hoosier employers for more than 90 years." This was an amazing opportunity for me,… Continue reading BizVoice Magazine – Whirlwind of Progress
This post was written as part of my internship with Indiana INTERNnet and was originally published here. College students hear it again and again – network, network, network! However, building and maintaining professional relationships is often not high on a student’s list of priorities. The thought of initiating a conversation can be intimidating. Even once… Continue reading How Important is Networking, Really?
I love professional development. I would spend my whole life traveling to different conferences, conventions, and workshops and drinking in all the industry knowledge I could if I had the time and money. Who knows, maybe down the road I will have a position that allows me to do plenty of that. For now, I… Continue reading Education is Empowering
INDIANAPOLIS, AUG. 9, 2017 — The third annual occurrence of the Mayor’s International Futsal Cup, hosted by Indiana Futsal, will take place Saturday, Sept. 2 to Monday, Sept. 4 at the Indiana Statehouse, located downtown at 201 N. Capitol St. This adult futsal tournament features over 40 teams representing 32 different countries and is one… Continue reading Press Release – Third Annual Mayor’s International Futsal Cup to take place at Indiana Statehouse
As we near the month of August, I thought I would take a moment to upload some of the content I have worked on as the Marketing and Communications Lead for IUPUI's Weeks of Welcome Student Steering Committee. Weeks of Welcome is a program sponsored by IUPUI's office of Educational Partnerships and Student Advocacy (EPSA)… Continue reading IUPUI Weeks of Welcome