This piece was originally written as part of my work for Hirons' Rural Reach program and was published here. Holiday shopping season and its many, many advertising campaigns are upon us. As part of Hirons’ Rural Reach program, we believe it is important to engage rural communities, and the biggest shopping season of the year… Continue reading How Rural Americans Shop for the Holidays
Consider this post my love letter to public relations and strategic communications. Continuous professional development One of the first things that I came to appreciate about the public relations industry, and the professionals within it, was a constant dedication to professional development. This field ever-changing, and so should we be, as people who seek to… Continue reading Three Cool Things About Being in PR
The following entry is a summary of a recent research paper written for my Advertising Research course at IUPUI. To view the full paper, including all 20+ sources, click here. Defining Cause-Related Marketing Cause-related marketing (CRM) is a strategy where a for-profit company partners with a non-profit organization and agrees to share a portion of… Continue reading Cause-Related Marketing: More than a Sales Tactic
This summer, I was fortunate enough to be asked to write an article for the Indiana Chamber of Commerce's BizVoice magazine, a publication with a readership of over 15,000. BizVoice is the "largest broad-based business advocacy organization in the state, representing Hoosier employers for more than 90 years." This was an amazing opportunity for me,… Continue reading BizVoice Magazine – Whirlwind of Progress
This post was written as part of my internship with Indiana INTERNnet and was originally published here. College students hear it again and again – network, network, network! However, building and maintaining professional relationships is often not high on a student’s list of priorities. The thought of initiating a conversation can be intimidating. Even once… Continue reading How Important is Networking, Really?
I love professional development. I would spend my whole life traveling to different conferences, conventions, and workshops and drinking in all the industry knowledge I could if I had the time and money. Who knows, maybe down the road I will have a position that allows me to do plenty of that. For now, I… Continue reading Education is Empowering
INDIANAPOLIS, AUG. 9, 2017 — The third annual occurrence of the Mayor’s International Futsal Cup, hosted by Indiana Futsal, will take place Saturday, Sept. 2 to Monday, Sept. 4 at the Indiana Statehouse, located downtown at 201 N. Capitol St. This adult futsal tournament features over 40 teams representing 32 different countries and is one… Continue reading Press Release – Third Annual Mayor’s International Futsal Cup to take place at Indiana Statehouse
As we near the month of August, I thought I would take a moment to upload some of the content I have worked on as the Marketing and Communications Lead for IUPUI's Weeks of Welcome Student Steering Committee. Weeks of Welcome is a program sponsored by IUPUI's office of Educational Partnerships and Student Advocacy (EPSA)… Continue reading IUPUI Weeks of Welcome