blog, pr writing

Cause-Related Marketing: More than a Sales Tactic

The following entry is a summary of a recent research paper written for my Advertising Research course at IUPUI. To view the full paper, including all 20+ sources, click here. Defining Cause-Related Marketing Cause-related marketing (CRM) is a strategy where a for-profit company partners with a non-profit organization and agrees to share a portion of… Continue reading Cause-Related Marketing: More than a Sales Tactic

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Endings & Beginnings:

Reflecting on this semester and looking ahead to the next. As the fall semester of 2017 comes to a close in the next two weeks, I am looking forward to a few weeks off and the opportunities that next spring has in store for me. This semester has been busy, between my two jobs and… Continue reading Endings & Beginnings:

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Experiential Update: working with an active Indy nonprofit

This past semester, as a requirement for a public relations course at IUPUI, myself and three other IUPUI students created a public relations plan for the Indianapolis Museum of Contemporary Art (iMOCA, http://www.indymoca.org). The creation of this plan involved analysis of the organization, its key stakeholders, and the public relations situation at hand - a lack… Continue reading Experiential Update: working with an active Indy nonprofit