Media Relations, pr writing

Media Pitch – Indiana State Museum and Historic Sites

Good morning, With the first day of summer just around the corner, we’re encouraging families to consider 12 great day trips to any of the state historic sites. With locations all over the state, it’s a great way for Hoosiers to have some fun and learn the history of sites  which have shaped their community.… Continue reading Media Pitch – Indiana State Museum and Historic Sites

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Experiential Update: working with an active Indy nonprofit

This past semester, as a requirement for a public relations course at IUPUI, myself and three other IUPUI students created a public relations plan for the Indianapolis Museum of Contemporary Art (iMOCA, http://www.indymoca.org). The creation of this plan involved analysis of the organization, its key stakeholders, and the public relations situation at hand - a lack… Continue reading Experiential Update: working with an active Indy nonprofit

Media Relations, pr writing

Press Release – iMOCA Special Event

Below is an example press release written as part of a group project in collaboration with the Indianapolis Museum of Contemporary Art (iMOCA). Event accreditation belongs to iMOCA - http://www.indymoca.org. FOR MORE INFORMATION CONTACT: Marissa Smith (e) ms204@umail.iu.edu (p) 765-555-5555 FOR IMMEDIATE RELEASE ATTEND AN EXCLUSIVE DEMONSTRATION WITH ONE OF INDY’S HOTTEST ARTISTS Indianapolis Museum of… Continue reading Press Release – iMOCA Special Event

blog

Support systems which uphold young professionals are invaluable

A reflection on the impact of university programming and on-campus families. I recently have had the opportunity to begin work as a writer, edit, and content strategist at my university, a position which has already helped me grow immensely in the brief months I have held it. My first task within this role was to… Continue reading Support systems which uphold young professionals are invaluable

Media Relations, pr writing

Media Advisory – Department of Homeland Security: It’s Not Always a Drill

The following text is a sample Media Advisory written as an assignment for a Public Relations Writing course. All event details are fictional. Contact: Marissa Smith Sept. 29, 2016 (p) 555-555-5555 (e) ms204@umail.iu.edu DEPARTMENT OF HOMELAND SECURITY: IT’S NOT ALWAYS A DRILL What would happen to your family if you had to go days without… Continue reading Media Advisory – Department of Homeland Security: It’s Not Always a Drill

Past Assignments, pr writing

Backgrounder – What Happens to the Umbilical Cord After it’s Cut?

The following text is an example of a backgrounder I was assigned to write in a Public Relations Writing course. The proposed client was the National Cord Blood Program, and I was tasked with writing the copy for a brochure with a Flesch Readability Level between sixth and seventh grade (the current reading level for… Continue reading Backgrounder – What Happens to the Umbilical Cord After it’s Cut?

blog, Past Assignments, pr writing

Three Things to Understand in Order to Connect with Millennials

Who are millennials, and what makes them different than previous generations? Since this age group first emerged as consumers, companies began devoting enormous amounts of time and money into the search for definitive answers to those questions. Such an investment is not without its value, a Goldman Sachs infographic supports, as the millennial generation, which… Continue reading Three Things to Understand in Order to Connect with Millennials

design, pr writing, social media

IUPUI Weeks of Welcome

As we near the month of August, I thought I would take a moment to upload some of the content I have worked on as the Marketing and Communications Lead for IUPUI's Weeks of Welcome Student Steering Committee. Weeks of Welcome is a program sponsored by IUPUI's office of Educational Partnerships and Student Advocacy (EPSA)… Continue reading IUPUI Weeks of Welcome

Media Relations, pr writing

Mock Press Release, Media Advisory & Media Statement

The following are links to three types of Public Relations documents, all of which were designed as practice in PR as well as creativity, with the only prompt being the original story of Red Riding Hood by the Brothers Grimm. Press Release - Marissa Smith Media Advisory - Marissa Smith Media Statement - Marissa Smith… Continue reading Mock Press Release, Media Advisory & Media Statement

pr writing, social media

The Mind Trust Social Media Process

I worked with The Mind Trust, an Indianapolis organization dedicated to improving education in the community, to draft a document that would highlight the benefits of utilizing social media as a Public Relations tool. Click the link below: MindTrust Social Media Process - Marissa Smith Supplemental Documents: Document A Document B For more information on… Continue reading The Mind Trust Social Media Process