blog, pr writing, publications

Trends to know: COVID-19’S effect on media consumption

The following blog post was originally published on hirons.com and written in collaboration with Sheila Smiley. Marketing and advertising budgets are typically the first to be slashed during an economic downturn. In 2020, the ad industry is bracing for a projected loss of $26 billion in revenue. However, cutting advertising and media budgets may not be… Continue reading Trends to know: COVID-19’S effect on media consumption

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Job Applicants Beware: LinkedIn Phishing Scams

Have you ever looked for jobs on LinkedIn? Submitted an application through its platform? Me, too. LinkedIn has typically been the number one place that I go to look for opportunities, including professional and sometimes volunteer. Given my recent experience on the other end of the job application platform, I'll be thinking twice in the… Continue reading Job Applicants Beware: LinkedIn Phishing Scams

blog, pr writing

Three Cool Things About Being in PR

Consider this post my love letter to public relations and strategic communications. Continuous professional development One of the first things that I came to appreciate about the public relations industry, and the professionals within it, was a constant dedication to professional development. This field ever-changing, and so should we be, as people who seek to… Continue reading Three Cool Things About Being in PR

blog, social media

My Final Thoughts on #J360

As anyone who follows me on social media knows by now, I took a course this semester called J360, otherwise known as Online Public Relations. The course is essentially designed to be an overview of social media and its many uses in the PR world. I thought it would be easy. Having used social media… Continue reading My Final Thoughts on #J360

pr writing, social media

Facebook is Still a Great Communication Tool

"What social media platform do you like best for business?" My answer to this question has gone back and forth many times in the years since I was first asked it. Every platform brings its own unique set of pros and cons to the table, and one platform does not fit all clients. Twitter allows… Continue reading Facebook is Still a Great Communication Tool

pr writing

Public Relations in the Digital Era

When public relations was first introduced to the world in the early 1900s, it looked quite differently than it does now. There were no established ethics or guidelines for the industry. The first PR campaign convinced young women that smoking cigarettes was an act of rebellion  associated with women’s equality. (No, really.) However, the goal… Continue reading Public Relations in the Digital Era

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Book Review: Putting the ‘Public’ back in Public Relations

I’ve never read a book about social media before. As I tweeted at one point a few weeks ago, I felt a flutter of irony every time I would have to sit down, close out the social media apps on my phone and crack open a physical book to read about the apps I had… Continue reading Book Review: Putting the ‘Public’ back in Public Relations

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How to be honest and hireable on the internet

As someone who was in elementary school when social media was really starting to take off, I grew up hearing warnings against sharing personal information on the internet. While I obviously think you shouldn't go around tweeting your address or sharing passwords on Instagram, there are benefits to being willing to get a little personal… Continue reading How to be honest and hireable on the internet

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Reluctance to Excitement

Life updates and my outlook on the last semester of my junior year. Going back to school after three off for winter break is always difficult. It seemed especially hard for me this time because I was sick in some way for the majority of the break. Though I still had several good days of… Continue reading Reluctance to Excitement