pr writing

Mobile Means Business

An Overview of Mobile-First Optimization Search engine optimization (SEO) is the practice of setting up one’s website so that it appears as close to the top of search engine results as possible. SEO has been around since 1997 and as we all know, a lot has changed technologically since the late 90s. This includes the… Continue reading Mobile Means Business

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pr writing, social media

Facebook is Still a Great Communication Tool

"What social media platform do you like best for business?" My answer to this question has gone back and forth many times in the years since I was first asked it. Every platform brings its own unique set of pros and cons to the table, and one platform does not fit all clients. Twitter allows… Continue reading Facebook is Still a Great Communication Tool

pr writing

Public Relations in the Digital Era

When public relations was first introduced to the world in the early 1900s, it looked quite differently than it does now. There were no established ethics or guidelines for the industry. The first PR campaign convinced young women that smoking cigarettes was an act of rebellion  associated with women’s equality. (No, really.) However, the goal… Continue reading Public Relations in the Digital Era

blog

Book Review: Putting the ‘Public’ back in Public Relations

I’ve never read a book about social media before. As I tweeted at one point a few weeks ago, I felt a flutter of irony every time I would have to sit down, close out the social media apps on my phone and crack open a physical book to read about the apps I had… Continue reading Book Review: Putting the ‘Public’ back in Public Relations

blog, Past Assignments, pr writing

Three Things to Understand in Order to Connect with Millennials

Who are millennials, and what makes them different than previous generations? Since this age group first emerged as consumers, companies began devoting enormous amounts of time and money into the search for definitive answers to those questions. Such an investment is not without its value, a Goldman Sachs infographic supports, as the millennial generation, which… Continue reading Three Things to Understand in Order to Connect with Millennials